Leveraging Telematics to Encourage Safe Driving
Our IntelliDrive® mobile-app telematics program, which launched in 2017 and is now available in 43 states and Canada, allows customers to better understand their driving habits by collecting and assessing data on behaviors such as hard braking, rapid acceleration, speed, the time-of-day customers drive and distracted driving. Through this 90-day program, customers can influence their auto insurance price based on their driving habits. In most states, IntelliDrive customers with safe driving behaviors can see savings of up to 30% on their auto premiums at renewal, while riskier driving habits may result in a higher premium. In most states, new customers who enroll in the program can receive savings of up to 10% for their first term just for participating.
In 2021, Travelers built on the success of its IntelliDrive program and introduced IntelliDrivePlus™ in three states. IntelliDrivePlus is a continuous driving program that uses a smartphone app to capture data regarding driving behavior and miles driven and adjusts a customer’s rate based on how – and how much – they drive. By enrolling, new customers could save up to 12% on their car insurance policy’s first term. At renewal, safe driving habits can lead to savings of up to 30%, plus additional savings for lower mileage, while riskier driving and higher mileage could lead to higher premiums.
In 2022, we continued to evolve our IntelliDrive program by introducing IntelliDrive via connected vehicles, which is available in three states. This new offering enables the application of driving behavior data captured by eligible connected vehicles at the point of sale, rather than requiring participation via a downloaded app. This offering also gives safe drivers the opportunity to realize the full benefit of their safe driving immediately, while charging higher premiums for riskier drivers up front, as well.
Leveraging telematics has been impactful for both our company and our customers. Our telematics programs allows us to attract and retain safer drivers, more accurately price for higher-risk drivers and increase engagement with our customers. At the same time, participating in a mobile-app telematics program gives customers the opportunity to influence their premiums while also obtaining real-time feedback and tips on safe driving. For example, customers can easily monitor a driving performance dashboard in the IntelliDrive app, which measures “Distraction-Free Streaks” and encourages them to limit phone use while driving. The app also provides drivers with relevant content from the Every Second Matters® distracted driving education campaign (see Related Resources below).
- Click here to learn more about IntelliDrive.
- Click here to learn more about IntelliDrivePlus.
Related Resources
- Travelers Institute® Every Second Matters Distracted Driving Campaign
- Travelers Institute® Educational Guide: Every Second Matters: Reducing Distracted Driving, One Voice at a Time
- Travelers Institute® Webinar: How’s My Driving? Telematics and the Insurance Experience